Before You Buy That: Ad Campaign

In May 2011, Lawyers for Animals is publishing a series of ads in the Melbourne and Sydney editions of the MX about the suffering of millions of factory farmed animals in Australia, in particular, pigs, chickens and dairy cows.

View advertisements and learn more about the tragic daily lives of these animals »

And on that farm there was a pig...

Ultra-fine Wool

Sheep bred especially for ultra-fine wool are kept indoors 24-hours a day for up to five years. This is justified as a way to protect the ‘quality’ of their wool from the elements.

Chronic stress is evident by their continual chewing of their wooden slat fencing and other repetitive behaviours.

Despite a Code of Practice stating that sheep unable to adapt to indoor conditions should be returned to grazing, this rarely occurs, because the definition of ‘unable to adapt’ is too vague.


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