Before You Buy That: Ad Campaign

In May 2011, Lawyers for Animals is publishing a series of ads in the Melbourne and Sydney editions of the MX about the suffering of millions of factory farmed animals in Australia, in particular, pigs, chickens and dairy cows.

View advertisements and learn more about the tragic daily lives of these animals »

And on that farm there was a pig...

Animal Testing

Cruel and painful testing on animals is widespread in medicine, agriculture, pharmaceutics and education. However, the scientific merit and human benefit of many of these tests is contested by numerous scientists.

Amendments to the Code of Practice have seen ‘benchmarks’ implemented calling for the three R’s: reduction (less animals used), replacement (non-animal alternatives) and refinement (ensuring suffering is minimised).

Unfortunately, there is still a long way to go before there is an onus on people to utilise non-animal means of testing – such as the use of proteins from human cells.


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