Before You Buy That: Ad Campaign

In May 2011, Lawyers for Animals is publishing a series of ads in the Melbourne and Sydney editions of the MX about the suffering of millions of factory farmed animals in Australia, in particular, pigs, chickens and dairy cows.

View advertisements and learn more about the tragic daily lives of these animals »

And on that farm there was a pig...

Mulesing

Mulesing is performed annually on over 20 million Australian Merino lambs. It involves taking a crescent-shaped slice of skin (5-7 cm) from either buttock (the ‘breach’) of a sheep, without anaesthetic, and results in abnormal behaviour for up to three days.

Despite industry’s promise to phase-out mulesing by 2010, many retailers throughout Europe have boycotted Australian wool due to overwhelming consumer concern.

More humane alternatives to surgical mulesing, such as intradermal injections prompting fleece to fall away from the breach (permanently) through a process of necrosis, are currently not receiving the support they require from Australia’s wool industry.


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